REINSPIRA’17 | FIRST INTERNATIONAL CONFERENCE ON RELIGIOUS MARKETING APRIL 21-22 2017 / CAIXAFORUM. MADRID
Organized by:
With the collaboration of:
Mission
The First International Conference on Religious Marketing aims to inspire the ecclesiastic community to implement a new model for establishing relationships and communicating from the marketing point of view. Society keeps on drifting apart from church who is having a difficult time carrying their message to contemporary people and grabbing their attention and interest. This is why we want to promote Religious Marketing as a tool for establishing a long term relationship with a public who has changed their ways to communicate during the last years.
In this way we want to create a place to exchange ideas, discuss and analyze new ways of communicating and relating in the 21st century, as well as a meeting point for ecclesial agents so they can be trained and think creatively about new marketing laws and their application to the religious message.
A place to exchange
ideas, discuss and
analyze new ways
of communicating
and relating
Alejandro
Fernández de las Peñas
The names of Marketing
Javier
Elzo Imaz
Sociology for branding “Church”
Ricardo
Hernández Ontalba
A universal message for a hyper-fragmented world?
Carlos
Luna Calvo
How to offer the best “product” ever
Beatriz
Navarro Jiménez-Asenjo
Change today to connect tomorrow
Enrique
Benayas Alonso
How to get apostles for the “brand” in a digital environment
Jane
Rodríguez del Tronco
Personal Branding: authenticity, visibility… and significance
Óscar
Bilbao Calzada
QUO VADIS
Javier
Nieves Lamas
Branded Content applied to Church
Julián
Álvarez Alonso
Experiential Marketing: Keys for developing an effective event
Friday April 21
16:00 h
Door opening – Accreditations
16:30 h
Opening and welcome
17:00 h
The names of Marketing
Alejandro Fernández de las Peñas
Marketing Strategy Manager at Fundación La Caixa
17:40 h
Sociology for branding “Church”
Javier Elzo Imaz
Sociology Professor Emeritus at the University of Deusto
18:30 h
Coffee break
19:00 h
A universal message for a hyper-Fragmented world?
Ricardo Hernández Ontalba
Ealde Business School Managing Partner
20:00 h
End of Conference Day 1
Saturday April 22
09:00 h
Door Opening
09:30 h
How to offer the best “product” ever
Carlos Luna Calvo
Strategic Creative Director of PuedesMásMarketing Agency
10:30 h
Change today to connect tomorrow
Beatriz Navarro Jiménez-Asenjo
Marketing and Communication Manager at Fnac
11:30 h
Coffee break
12:00 h
How to get apostles for the “brand” in a digital environment
Enrique Benayas Alonso
ICEMD Digital Economy School Manager
13:00 h
Roundtable
Is Religious Marketing feasible?
14:00 h
Break
15:45 h
Door opening
16:00 h
Personal Branding: authenticity, visibility… and significance
Jane Rodríguez del Tronco
The Bold Choice Managing Partner
17:00 h
Quo Vadis: How to survive in the circus of Social Media
Óscar Bilbao Calzada
Herederos de Rowan Manager
18:00 h
Coffee break
18:30 h
Branded Content applied to Church: Content generation as a strategy for connecting with our audience
Javi Nieves Lamas
COPE Radio Journalist
19:30 h
Experiential Marketing: Keys for developing an effective event
Julián Álvarez Alonso
Client Service Manager at Momentum Agency (Mccan group)
20:30 h
Conclusions – Closing session
Participating institutions:
Information
t. 91 217 10 69
mail. info@marketingreligioso.com
Calle Alcalá 265 oficina 10.
Madrid 28027
Press
t. 91 217 10 69
mail. prensa@marketingreligioso.com
Calle Alcalá 265 oficina 10.
Madrid 28027
Venue
CaixaForum Madrid
Obra Social “la Caixa” Social and Cultural Center
Pº del Prado, 36 · 28014 Madrid