REINSPIRA´18 | SCHOOL

Javier Elzo Imaz

He has a Sociology Degree by Lovaina University where he also studied Moral and Religious Sciences.
He led the Values Studies team in the University of Deusto and he was the President of the Forum of that University for 11 years.
He has a Ph.D in Sociology by the University of Deusto where he is now a Sociology Professor Emeritus in the Political Science and Sociology School.

Sociology for Branding Church

Is church an attractive “brand”? Does it attract the attention of the public? Which is its market share?

The brand of the (Catholic) Church still causes adherence and, depending on the social “humus”, a lot of rejection. But how much? Is it more today than ten years ago? Or than half a century ago? Or than a century? Which is the profile of those who accept and reject the “brand” of the church? Which aspects of the “brand” of the church are rejected and which ones are appreciated?
And nowadays, which are its rivals or the “products” that replace the Catholic Church? And how about its future? What has to be done in order to increase its market share without reducing faithfulness to the gospel truth?

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Javier Elzo Imaz

Is church an attractive “brand”? Does it attract the attention of the public? Which is its market share?