REINSPIRA’17 | FIRST INTERNATIONAL CONFERENCE ON RELIGIOUS MARKETING 21-22 ABRIL 2017 / CAIXAFORUM. MADRID
With the collaboration of:
He has a Sociology Degree by Lovaina University where he also studied Moral and Religious Sciences.
He led the Values Studies team in the University of Deusto and he was the President of the Forum of that University for 11 years.
He has a Ph.D in Sociology by the University of Deusto where he is now a Sociology Professor Emeritus in the Political Science and Sociology School.
Sociology for Branding Church
The brand of the (Catholic) Church still causes adherence and, depending on the social “humus”, a lot of rejection. But how much? Is it more today than ten years ago? Or than half a century ago? Or than a century? Which is the profile of those who accept and reject the “brand” of the church? Which aspects of the “brand” of the church are rejected and which ones are appreciated?
And nowadays, which are its rivals or the “products” that replace the Catholic Church? And how about its future? What has to be done in order to increase its market share without reducing faithfulness to the gospel truth?